Marketing
November 24, 2021
•
7
min read

Following months of work-from-home arrangements to combat COVID-19, Twitter made a major announcement in May 2020. They stated that their remote work policy would become permanent. This "shocking" but expected news made international headlines.
It also prompted many companies to follow the trend. Business owners and office workers suddenly realised they are in an age of digital transformation. Now, they must adapt quickly to stay competitive.
The recent virus outbreak has played a massive part in propelling this trend. Many organisations are calling for social distancing to prevent the virus from spreading in offices. These include:
Many called this “the largest work-from-home experiment” ever. While some are succeeding, others are still struggling to cope with this new working method.
Remote work includes working from home and mobile work. It is not a novel concept and has been around since the 1980s. However, recent technology developments have made it more viable for businesses of all sizes. New and innovative solutions are appearing constantly, enabling more flexible arrangements for workers.
A 2019 survey found that 62% of workers in the US already work remotely at some frequency. The pandemic has pushed this need even further. While decentralising operations brings challenges, it also offers opportunities. You can create a new ecosystem for your distributed workforce and embrace a virtual workspace.
A remote work lifestyle is very different from a traditional 9-to-6 schedule. Remote workers can work from home or any location they choose. They no longer need to spend hours commuting between the home and the office.
This flexibility allows workers to:
Remote work offers a flexible alternative for tackling unexpected events. Its importance will grow in our increasingly volatile society.
Working remotely reduces personal spending. Workers often save money on:
They can also move to areas with lower living costs. In a globalised economy, this creates a win-win situation for both employees and employers.
Work-life balance is a top priority for workers today, especially younger generations. Many prefer a lifestyle that lets them pursue their own passions. Remote work enables people to better arrange their time for work and leisure. This has a profound impact on overall happiness and well-being.
Contrary to popular belief, people are often more productive outside the office. A recent survey shows that people working from home saw a 47% increase in productivity.
Typical office distractions include:
Without the noise and office politics, workers generally focus better. This leads to improved performance and higher output.
Job stress is a major rising issue. Long commutes and busy offices can be overwhelming. According to The American Institute of Stress:
Working from home or a local café provides a relaxed environment. This helps workers cope better with professional pressure.
Statistics show that 71% of remote workers are happy in their jobs. In contrast, only 55% of on-site workers feel the same. Satisfied employees are less likely to leave. Higher retention rates save your business significant administration and training costs in the long term.
Office rent in major cities is becoming exponentially expensive. Remote work allows you to use less office space and save on overheads.
In May 2020, 9GAG switched to full remote work. They moved out of their 7,000-square-foot office in Hong Kong. This move saved them millions in rent each year. Many online businesses no longer need a physical office, making these savings a huge incentive.
In the past, businesses could only hire talents within commuting distance. With remote work, geography is no longer a concern.
A decentralised workforce helps you spread risk. Your business is less likely to be crippled by local public health incidents or geo-political issues. You can also use your employees' local networks to engage new markets. Staying agile and vigilant is essential in an era of trade wars and health threats.
To take full advantage of remote work, you must provide the right tools. Employees need adequate software to reach their full potential.
Modern workers rely heavily on the internet and computers. While a laptop and stable Wi-Fi are usually enough, some roles need more:
Ensure remote employees have exactly what they need. Their home setup may not be as well-equipped as your main office.
Using personal devices (BYOD) is often easier than managing the logistics of company-owned hardware. Most people already have computers at home.
Not every employee is tech-savvy. Providing support for every remote worker can be a monumental task.
File sharing and data backup are major concerns for remote operations. To keep data secure and synchronised, you need a cloud-based solution.
Modern teams use multiple channels to facilitate engagement. These include:
Many companies still rely on free software like Skype or WhatsApp. However, these are often inadequate for professional brand representatives. It is difficult to juggle multiple accounts while maintaining service quality. Your specialists need a dedicated communication tool.
You don't always need multiple expensive flagship solutions.
If you need an all-in-one engagement and collaboration platform, CINNOX may be the right choice. It offers:
If you've read this far, you're probably already working hard to make your customers happy! When you pair your efforts with a total experience platform like CINNOX together with the tips we shared above, they should help you onboard new customers, retain existing customers, and keep everyone coming back for more.