Marketing
November 16, 2021
•
4
min read
Marketing has come a long way. We have moved from the days of printed mailers, yellow pages, and telemarketing to a digital-first world. While many platforms have come and gone, email has stood the test of time. Smartphones have also turned websites into mobile-first channels.
The way we measure engagement has also evolved. We now look at:
- Open rates: How many people view the message.
- Read rates: How many people actually consume the content.
- Click-through rates (CTR): How many people take action.
Winning marketing strategies today are rarely "one-size-fits-all." Businesses must constantly test and iterate their approach. This guide covers the top channels for engagement and introduces new tools to enhance them.
CINNOX helps you integrate QR codes and web links for call & chat
Email Marketing
Email is still a highly effective way to reach people. A successful email marketing campaign typically achieves:
- An open rate of 15–25%.
- A click-through rate of 2.5%.
However, engagement patterns are changing. Many customers now prefer to interact with brands the same way they chat with friends and family. A CINNOX survey found that 87% of people choose social media and instant messaging to talk to businesses.
Leveraging CINNOX web links in your emails combines the best of both worlds. By including a link to start a live call or chat, you can boost engagement.
- Customers get immediate replies without checking their inbox later.
- They can ask questions or place orders in a single click.
- The overall user experience is faster and more modern.
Facebook Ads
Facebook ads reach massive audiences, but rising costs can hurt your ROI. To fix this, many marketers connect ads to Messenger. This often results in a 30% higher ROI.
However, some customers prefer to keep Messenger strictly for friends. Additionally, managing these conversations can be difficult without the right tools.
Using CINNOX web links in Facebook ads offers a better alternative:
- Better Data: Access comprehensive insights and analytics.
- Unified Tracking: See if a customer has contacted you on other channels like WhatsApp.
- Streamlined Support: All messages go to one dashboard. Staff can easily transfer complex enquiries to the right experts.
SMS
SMS remains a powerhouse for grabbing attention. It boasts:
- An incredible 98% open rate.
- A response rate 209% higher than other channels.
Many businesses use SMS for reminders but often send too many messages. They might send separate links for enquiries, appointments, or updates. This increases costs and clutters the customer’s phone.
You can halve your costs and improve experience with CINNOX web links:
- One Link Solution: Customers can enquire, change a booking, or launch a video call from the same link.
- Character Savings: Save space for a quality message instead of multiple URLs.
- Global Reach: Design and send campaigns to 160 markets in seconds using saved templates.
Offline Advertising
Offline ads are still vital for integrated marketing. Including newspapers in your ad campaigns can significantly increase effectiveness:
- 5.7x increase in the finance sector.
- 2.8x increase in retail.
- 1.7x increase in automotive.
- 3x increase in travel.
CINNOX QR codes make it easier to convert offline interest into online orders. Marketers can finally track offline effectiveness by measuring enquiry volume and sales directly from each ad. You no longer need to rely on "guesstimates." Customers simply scan the code to start a chat or call instantly.
Boosting engagement rates on channels you already use
CINNOX is an all-in-one platform that centralizes your channels and staff. Two unique tools—web links and QR codes—offer strong growth opportunities.
What are web links for call & chat?
Standard hyperlinked phone numbers can be problematic. They often fail for desktop users or those calling overseas. This creates a bad user experience.
CINNOX provides unique web links that:
- Connect customers directly to a staff member or group.
- Work without requiring a traditional phone number.
- Launch calls, chats, or video consultations via a browser.
- Require no HTML coding—just copy and paste.
What are QR codes for call & chat?
QR codes function like web links but are meant for scanning. They are perfect for offline materials such as:
- Posters and booklets.
- Product packaging.
- Business cards.
- Print ads.
Top 5 ways our customers use QR codes
- Restaurant Bookings: On street signage for instant reservations.
- Exhibitions: To let guests connect with sales teams without connectivity restrictions.
- Event Programs: To help readers reach experts or speakers easily.
- Outdoor Ads: For customers making snap purchase decisions.
- Technical Support: On products so customers can scan for a video demo or troubleshooting.
Email Signatures & Business Cards
You can modernize your professional identity easily.
- Email Signatures: Add web links for a secure, 1-click contact method.
- Digital Business Cards: When scanned, a virtual card opens showing your photo, title, and contact info. This is a more secure alternative to sharing personal phone numbers.
Customer Identity and Intelligence
Knowing your customer leads to better service. CINNOX shows you the full communication context, regardless of which channel they use.
Whether they scanned a flyer or clicked an email, you will see:
- Their full interaction history.
- Their location and device type.
- Their browser language.
This data allows your team to provide great customer service from the very first second of the conversation.
Chat with us now
Get web links and QR codes, and start boosting marketing engagement rates for your business!
